ABOUT THE POUCH
The same dimensions as a 90's mixtape. It'll fit through your letterbox and in your pocket.
Strong, yet flexible.
Like any great ally.
Foolproof screw on / off cap for quick access (in emergencies)
Pours the perfect
We strongly believe that great whisky tastes great no matter how it’s packaged and our objective has always been to deliver the best possible whiskies at the lowest possible price. To achieve this goal we knew we needed to package our drams in a format that would fit through a letterbox - partly to lower the cost of postage (by 75%) but also to guarantee that whisky is delivered to your door, not to the collection office.
Having trialed a wide variety of glass bottles, we finally settled on the (now iconic) WHISKY-ME pouch. The pouch is made from PET (Polyethylene Terephthalate), which is completely inert at normal temperatures and therefor doesn’t affect the flavour of the whisky (we receive whisky samples from distilleries packaged in PET too). It’s also incredibly durable, requiring extreme levels of postal negligence to stand any chance of popping the pouch open.
And let’s face it: It looks cool too.
We care about the planet and believe in taking an active role with regards to the sustainability of our service and the recyclability and re-use of our packaging.
Gram for gram PET products generate more CO2 and use more water during manufacture compared to glass. But at only 130 microns thick (around 20 times thinner than a glass bottle) our WHISKY-ME pouches produce less greenhouse gasses, require less water, and use five-times less abiotic material (minerals and fossil fuels) compared to a 5cl glass bottle. They also weigh less, pack smaller, don’t require bubble wrap to protect them, and will never be returned to the depot because you weren’t at home, making them one of the cleanest ways to transport small volumes of liquid going.
The pouch cap and the nozzle are recyclable as household plastic. The pouch itself is also recyclable but only through specialist services. It is our understanding that most UK councils will begin collecting PET laminates soon, and we’ll continue to keep a close eye on this.
We think that a better solution for everyone is the reuse of packaging. That's why we're trialing a 'take-back' scheme encouraging our members to return their empty pouches to us so that they can be cleaned and refilled. We like this idea so much that we're going to give adopters of the scheme some free whisky to say thanks.
Empty pouches must be sent in batches of ten (or multiples thereof) to:
WHISKY-ME, 9 Christopher Street, London, EC2A 2BS.
Please include the address you would like your free pouch of whisky sent to (one pouch of whisky for every ten empty pouches returned).